Why I called it Fighting Talk

I chat naming with Sleight of Brand's Anushree Deshpande

Do you have nicknames for your friends?

What about your car, laptop or bike?

If you have pets, I know you gave loving thought to their names.

(I secured an Instagram handle for my dog long before I had figured out if we were even going to get a dog).

Inventing nicknames for everyone - from friends to strangers - is one of my favourite things. I’ve named…