Fighting Talk

Fighting Talk

What the func? A lesson from TFL's accessibility mistake

Function comes first, always ☝🏽

Ettie Bailey-King's avatar
Ettie Bailey-King
Jan 13, 2026
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I love whimsy, wordplay and wonder.

“Whimsy” is one of my words for 2026. And I’m actively trying to bring in more play, silliness and randomness into my life.

So you might think that I loved the latest change to the tube map (for non-Londoners, that’s what we call our underground train system).

A sign pointing to the Bakerloo line, showing all its stops. Instead of saying “Bakerloo line”, “Oxford Circus” and “Waterloo” stations, the “oo” has been replaced with 0.0. At the bottom of the map it says “Keeping your social life on track, Heineken 0.0. The UK’s favourite 0.0 lager.”
A sign pointing to the Bakerloo line, showing all its stops.…
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