How sighted people scan the page

Eye-pattern tracking shows us how to write scannable content

Hi friends,

You’ve probably had enough of me ranting about the need to break up walls of text with frequent line breaks, meaningful subheadings, and bullet points.

(P.S. Love u 4eva, bullet points)

But here I go again:

Walls of text are nobody’s friend. Break them up.

It makes your writing more accessible.

An…