10 reasons to sign up for Bold Type
Sign up now and transform your comms ✨
Hi friend,
You’ve got 2 days left to sign up for Bold Type, my 12-week course in inclusive and accessible communication.
And I’ve got a whole heap of reasons why you should…
Protect your reputation
I think about this quote a lot:
“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently” - Warren Buffett.
Our words matter.
We can cause a lot of harm with even a small slip-up.
And it’s just not worth taking that risk.
When you invest time, energy and money into thoughtful communication, you’re investing in your future. And your ability to deliver the work that matters.
Protect your finances
If your web content is visited by people in the USA, and it’s not compliant, you can be fined under the ADA (Americans with Disabilities Act).
Businesses have been fined bigtime for non-compliance.
Honestly, almost every client website I visit has major accessibility problems. Most of them are not ADA-compliant.
(I’m really not trying to shame anyone! This stuff is complex, and you don’t know what you don’t know).
Accessibility and inclusion mistakes can be costly.
And the cost isn’t always measured in money.
They can also cost you supporters, partners, team members.
Stop wasting time
Have you ever stared at an email for wayyy longer than was necessary?
Asked yourself “can I say that? Is that word okay?”
Worried, after you hit send, that you might have said the wrong thing?
You don’t need to panic before you hit send. Not when you’ve got the inclusive language framework you need to figure it out, quickly and calmly.
No wasted time. No worried evenings.
Just quick, confident answers to tricky questions, from how are we going to talk about our anti-racism work, to how we do make this webpage work better for disabled folks.
In 12 weeks of learning together, you’ll ditch that uncertainty and move into feeling confident, calm and clear.
So you can get on with what you do best.
Reach more supporters
Inclusive and accessible content just works.
It broadens your audience, making it relevant to more and more people.
Including folks who are all too often excluded by our content (like disabled and neurodivergent people).
Get support
One of my clients calls me her “inclusive comms fairy godmother.”
Any time she has a question, I’m there to answer it.
(I’m on a retainer for her team. 8 hours a month gives you a ton of questions and answers!)
But most of you don’t have a fairy godmother on retainer, to answer your every question about form fields, button text, colour contrast and link text (classic fairy godmother stuff).
For those who don’t, there’s Bold Type.
Throughout our 12 months, and forever afterwards, you get access to our private Slack community.
So you can ask me any question, big or small, and get tailored advice and recommendations.
Plug in to the support you need, without having to hire in extra team members.
Feel confident
No more agonising over how to talk about disability or race. No more panicked googling about how to write alt text and image descriptions.
Just clarity and confidence.
Sound nice?
Lifetime access to the Slack community
Yeah I know I mentioned it already, but this community is amazing.
You’ll share your perspectives and get to see how other people are tackling the same challenges as you are.
Learning with peers is magic.
Build your own guide
If you’ve ever looked at working with an inclusive language consultant to create a style guide for your organisation, you’ll know this costs many thousands of pounds.
Instead of paying £10,000 for a consultant to create a guide for you, you can learn how to do it yourself.
Then build it yourself, as you learn, applying it to your own work. You’re the expert in what you do, after all.
Learn from leading experts
You’ll get access to my expertise as a leading inclusive language and accessibility educator. But that’s not it!
We’ve also got anti-racist branding expert Collette Philip and Disability Justice expert Sulaiman Khan teaching masterclasses.
They are 1) utter icons. And 2) this is a unique opportunity to get to learn from them direct. They are hugely in-demand, and many of us wouldn’t ever get the chance to learn from them outside of Bold Type.
Learn flexibly
Every week, we’ve got a 2 hour masterclass from 10am to 12pm (UK time).
It’s live and lively, full of interactive discussion. But you can also learn in the way that works best for you.
Prefer to watch the captioned video replays afterwards? No problem.
Accessibility as standard
Sadly, accessibility and inclusivity isn’t a given in many places.
But on Bold Type, accessibility and inclusivity run through everything we do.
I meet you where you are: your access needs, your thinking style, your preferences all affect how you learn. And I’ll do everything within my power to meet those needs.
Build an expert network
Surround yourself with people who are deeply committed to inclusion and accessibility.
Because then you’re building a badass network of people who are creating change.
And becoming part of a network of other leaders.
And if I may share the final, most important bit?
You’ll get to meet my dog.
And see his wardrobe of turtleneck jumpers. (Oh, you thought he only owned a jumper in my Fighting Talk brand rust colour? Hahaha).
Pricing
It’s “pay what you can” pricing.
Email hello@FightingTalk.uk to discuss your suggested price.
Suggested contributions are:
Micro charities: £500
Small and medium-sized charities: £1000
Large charities: £2000
I don’t want price to be a barrier, so we’ve also got group discounts, and reduced-price places for freelancers and anyone who’s experiencing financial hardship.
Sign-up closes this Friday 20 September at 5pm (UK time).
Sign up before 5pm on Friday
Keen to join Bold Type? Hit reply and let me know!
Or email hello@FightingTalk.uk with “Bold Type” in the subject line.
See you there. 😊